Ambvivalent was caused by serendipity, a valuable discovery which came about accidentally while looking to elaborate another wine from a young strain of red Xarel·lo. The personality of the strain as it appeared in the wine imposed itself on the aims of Celler Credo and the resulting wine. Ambvivalent is macerated with its peels, a wine of dualities, playful, with aromas of red and white fruits and a hint of Mediterranean woods. An intriguing and gastronomical ecological wine of a variety which is neither white nor red, of surprising characteristics. To transmit this duality, we chose to design a fully typographical label, with the ambivalence of the message and the play of words as protagonists. The result was an ostensibly spontaneous, bold and risky design, just like the wine it represents.