Creation of the main promotional campaign for Universitat Autònoma de Barcelona, for course year 2021-2022, under the claim “UAB, your option”. The campaign aims to recruit new students for university degrees, masters and postgraduate degrees, as well as disclose the virtual markets the university offers students around the world, where future students have the opportunity to receive direct and personal information about the studies, master, postgraduate study or any other course they are considering taking up in the future. The campaign puts the students in the centre, showing real examples of students who have already been living the UAB experience. It is them who, together with the university, transmit to future students the message that studying at UAB is their best option.