General Fruit, a multinational company with more than 30 years’ experience in the food sector, commissioned us with creating the visual identity of La Riquita. This new brand has emerged from the company’s incessant pursuit of finding the best suppliers and selecting the finest ingredients for the production of its wide range of fruit-based products, mostly natural juices, smoothies and purées. The logotype and the naming we created, as well as the palette of colours and the illustrations used for the design of the packaging, transport the consumer to the origin of the fruit, imported directly from the Costa Rican cultivation fields. The result is an organic brand with a fresh and natural personality, whose soul resides in the essence of its products, fruit from Costa Rica.