Identity for Inusual, a company specialising in organisational creativity. Inusual supports people, teams and organisations to internally empower their own capabilities and creative culture to overcome the most difficult of challenges. The logotype represents this idea of innovation originating from the creative abilities of people. The N is turned counter-currently to show it wants to be different and innovative and to be read from right to left. Break the norms and stand out from the other letters which form the logotype.