Well used technology
Cover for the book “Estrategia Digital, cómo usar las nuevas tecnologías mejor que la competencia” by Pere Rosales, CEO and founder of Inusual. The crossed swords are a metaphor for the fight between companies, the continuous struggle they are faced with to outwit the competition in the digital environment. Business applied technology is a strategical rather than a technical choice. Just like the sword, technology if well-used can be a powerful instrument in the hands of those who wield it.