At Mètode, we led the development of the identity and creative project for Crokodrink, an emerging brand specialized in ready-to-serve cocktails, with a disruptive proposal both in terms of product and brand experience. The scope of the project ranged from the strategic definition of the naming to the comprehensive design of its visual identity and brand architecture.

Crokodrink’s concept materializes in a high-quality product that requires no additional preparation or technical knowledge, allowing for maximum operational efficiency both in professional settings and for individual consumers. This duality is reflected in its brand architecture, which clearly differentiates two product lines: Ready to Drink, aimed at the end consumer, and Ready to Serve, designed for professionals in the HORECA sector.

Our goal was to create a solid, innovative, and visually striking brand that would break away from the conventional codes of a sector defined by product saturation and intense competition. To achieve this, we embraced a vibrant aesthetic with a bold color palette that evokes the sensory universe of mixology: electric tones, strong contrasts, and gradients that suggest dynamism, flavor, and sophistication—attributes closely tied to Crokodrink.