Political campaign for the municipal elections of May 2023, created for Carles Rodríguez of the political party ‘Fem Viladecavalls.’ The strategy was to create a campaign that would grab a lot of attention and have the maximum impact on the population. All with the purpose of breaking the almost 40-year government hegemony of the same political force. The typographic messages in uppercase letters, direct and forceful, are a call for change and highlight the transformative will of the aspiring mayor. Words like value, change, future, and vision are a clear statement of intentions by the green party candidate. Adjectives and attributes that are directly related to Carles with the purpose of making him more popular, extending his recognition beyond the initials of his party. This personal branding strategy aims to make an impression in a small population like Viladecavalls, with just over 7,000 inhabitants, where the political-citizen interaction is very close and personalized.