Image and development of the Visual Identity Handbook for a recently founded exclusive wine house in the Ribera del Duero wine region. Vivaltus derives from combining the words “Viva” and “Altus” – height or elevation in Latin – referencing the geographical location of the bodega, situated on a mound in the terrain. The typography of the logotype is treated as an exaltation of life, as if we are dealing with a person who is throwing their hands in the air out of lust for life, alluding to the profile of its target public and their life style.