The UfM (Union for the Mediterranean) commissioned us with creating the logotype for the Euro-Mediterranean University of Fez, as well as designing and developing the Corporate Identity Handbook for this new university. The logotype for the UEMF conceives the University as a platform for dialogue, intercultural exchange and cooperation in the Mediterranean region. It represents the union and cultural bridge building between both shores of the Mediterranean Sea, as well as excellence in higher education, focus on research and an innovative character. The emblem of the University is conceived as a visual acronym of the logotype, formed by the letters U for University and F for Fez. Moreover, it represents the connections of the University with the outside world and the diversity among the students from the Euro-Mediterranean region who come together here.