Image of the campaign for the inscription of the 2019-2020 course of the Universitat Autònoma de Barcelona, under the claim “UAB Mood”. In order to transmit to future students what it means to live and study at the campus of the UAB, we used illustrations to recreate the most representative spaces, striking buildings and landmark sites of the university campus which set this university out from the other ones in Barcelona. For instance, the symbolic Columns of Knowledge, the Veterinary Faculty, the General Archives and the Vila Universitaria.
To reinforce the creative concept of the campaign, we have depicted the diversity of the students who frequent the university campus as well as the lifestyle so characteristic of the Universitat Autònoma de Barcelona.
The project also includes the design of inscription material, such as the student folder and agenda and a collection of promotional merchandising around the UAB Mood campaign.