Awareness campaign

Programming and development of the website nosonunamoda.com for the campaign against abandonment of animals created by the agency DoubleYou for the Affinity Foundation. #NoSonUnaModa wants to raise awareness of the lack of commitment people sometimes show when they decide to share their lives with a dog or cat. Pets are not a part of our look. They are no accessories that give the final touch to our styling or improve our image. “You can change trends every season, but not your pet.”